E² E² E² E² – 4 Times as we have an idea.

The adventures begin – Eric and Eran, our intrepid entrepreneurs and budding fashionistas head off on their journeys with Eran’s experience and checkered memory as a guide.

Well, what exactly does that mean? “checkered memory as a guide”?

Eran has been speaking to me with an idea for launching a lifestyle type store focussing primarily on trendy mens clothing for 15 to 35 years old (and upwards if you are young at heart), a small women’s range, and a place which wasn’t only clothing, but where you could chill with a coffee.

And i’ve said “lets do it!” – although we won’t be selling Nike.

So we’ve got quite a bit of work to do in the next few weeks – we’ve found an awesome location in Gordon Road for our shop in Durban (it used to be Terence Bray’s shop) and in addition to fixing it up, we need products – so we’ve been speaking to tons of local designers, artists, and we’re also doing a road trip round Asia to see what’s available.

And we’re planning on launching in a few weeks!

E² is BORN!

~ by e2fashion on February 1, 2006.